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The B2B content intelligence feed.
Strategy, explainers, and sharp takes on owned media and B2B pipeline - from the team running these programmes every day.
95% of B2B Brands Are Misusing This Podcast Guest Strategy
Jason breaks down the ethics and mechanics of 'Trojan Horsing' — inviting prospective clients onto your podcast — and the value-first framework that makes it work without burning trust.
How to Script Your B2B Podcast So Every Episode Produces Viral Clips
Short-form video is quietly deciding which B2B podcasts grow and which ones flatline. Jason explains how to engineer clips from the scripting phase — not hope AI finds them afterwards.
Stop Chasing Downloads: Why Niche B2B Podcasts Win More Deals
A hundred highly targeted listeners can outperform a million passive ones. Jason makes the case that the most specialised B2B brands aren't too niche for podcasting — they're the ones who need it most.
Google Is Keeping 58% of Your Clicks — And It's Getting Worse
Most B2B marketing budgets are chasing 5% of buyers whilst the other 95% quietly form opinions. Jason unpacks the rising cost of rented attention and why owned media is now a structural necessity.
Why Your B2B Brand Is Costing You Sales (And How to Fix It)
Ben Jackson, Founder of Momentum Studio, breaks down why brand is reputation — not design — and how the right B2B brand reduces sales friction, establishes credibility before the first call, and makes conversion feel inevitable.
How One Pre-Interview Call Makes Your Podcast Guests 10x Better
The pre-interview briefing call is the single most underrated tool in B2B podcast production. Jason walks through exactly how to structure it, what to cover, and why skipping it is a guaranteed path to flat, forgettable episodes.
4 Podcast Segments 99% of B2B Brands Are Sleeping On (Fix This)
Most B2B podcasts are quietly failing their businesses. Jason breaks down four powerful segment types that the vast majority of companies are completely ignoring — and how they move prospects across every stage of the buyer journey.
We Published 34 Podcasts in 34 Days – Here's What the Numbers Say
56,000 YouTube views, 4,500 podcast downloads, and 2,500 subscribers built from scratch — all in 34 working days. An honest, unfiltered look at the real performance data behind Pipe Dream's 100-episode daily publishing challenge.
How to Use Your Podcast to 10x Your Trade Show Strategy ROI
Most B2B marketers are leaving serious pipeline on the table at trade shows. Jason reveals the three-stage podcast playbook that transforms your event strategy from an expensive gamble into a measurable revenue driver.
Why Your B2B Podcast Isn't Generating Pipeline
Most B2B podcasts look polished, sound great, and go absolutely nowhere. It's not a production problem — it's a strategy problem. Jason breaks down the difference between a podcast production agency and a podcast marketing agency.
The Podcast Metric That Actually Predicts Revenue (Stop Tracking Downloads)
Your download count is flattering you. Jason calls out the most common measurement mistake in B2B podcasting and reveals the one metric that actually tells you whether your show is working.
Why Your B2B Podcast Is Boring (And How to Fix It)
Most B2B podcasts sound exactly the same. Becky Willis of the relaunched Agency Hackers podcast joins Jason to show what a show built differently from the ground up actually looks like.
Stop Booking Famous Guests: The B2B Podcast Mistake Costing You Deals
They hit the top 10 in their category. They landed Fortune 500 CEOs. They racked up downloads month after month. And they closed precisely zero deals. Jason unpacks one of the most common and costly mistakes in B2B podcasting.
Why the Marketing Funnel Is Killing Your B2B Brand Strategy (And What to Do Instead)
Most B2B marketing teams are building on sand, and the funnel is the reason why. Jason and Yiannaki Loizou of Miratech pull apart one of marketing's most sacred frameworks and ask whether it's quietly costing you your best work.
Why the "Corporate Podcast Bubble" Article Gets It Completely Wrong
One article claimed the corporate podcast bubble is about to burst. Jason isn't letting that go without a fight. He takes apart every argument — and makes the case for why B2B podcasting represents a bigger commercial opportunity than ever.
Why "No Case Studies" Clients Say Yes to Podcasts (Every Time)
A client with a legal ban on case studies spent 45 minutes on a podcast telling the exact story you needed, then shared it on their LinkedIn. The packaging was the only thing that changed.
How This B2B Misfit Built a 13-Year Community With Zero Ad Spend
Most people want a community. Mark Masters actually built one — and it took 13 years, one Thursday newsletter, and the quiet conviction that belonging matters more than scale.
Why B2B Marketing Still Fails at Trust (And How to Fix It)
Joel Harrison has spent 23 years building media empires in B2B — and he's finally putting his cards on the table. A frank, practical conversation about what it actually takes to communicate with authority in an AI-saturated world.
What B2B Marketers Get Wrong About Emotion (A B2C Insider Explains)
If you think B2B buying is purely rational, this episode is your wake-up call. Richard Dedor brings a decade of B2C financial services marketing to show what B2B teams can steal from the consumer playbook.
The Attribution Problem Every B2B Marketer Has But Won't Admit
Your thought leadership campaign is running. People are watching and engaging — but when your CFO asks if it's driving revenue, you've got nothing to say. Ross Breckenridge, HubSpot Platinum Partner, has the framework to fix it.
How This Founder Hit $700K ARR Using Only LinkedIn (No Sales Team)
Adam Holmgren turned three years of consistent LinkedIn posting into a $700K ARR SaaS business — without cold outbound, without a sales team, and with 80% of growth coming from organic content amplified by thought leader ads.
Why Saying Yes to Everyone Is Killing Your Agency's Growth
If you've ever said 'we can do that' to every client who walks in, this episode is your wake-up call. Jason breaks down why niching down is the fastest path to becoming the obvious choice.
Audit Your Owned Media in 90 Minutes With Just 4 Questions
Most owned media audits are useless. Jason gives you four questions, 90 minutes, and a clear decision: kill, fix, or scale. The Four R Framework for Reach, Resonance, Revenue, and Repeatability.
How Winbox Built a Personal Brand Machine That Prints Pipeline
George Terry co-founded a LinkedIn ads agency where personal brands drive more pipeline than any other channel. Nobody goes on LinkedIn to hang out with brands — here's how Winbox made that a growth strategy.
Why "Just Checking In" Is Killing Your Pipeline (And What to Do)
Most B2B sales cycles are brutally long, but sales teams don't know how to stay present without being annoying. Jason breaks down how to create milestone moments — legitimate, value-led reasons to reach out — using owned media.
How We Got a 70% Case Study Accept Rate Using One Weird Format
If your best clients won't sign case studies because legal says no, this episode shows you exactly how to flip that dynamic — raising acceptance rates from 5% to 70% with one simple format change.
10,000 Downloads, 2 Sales Meetings: Why Your B2B Podcast Is Failing Commercially
If your podcast has 10,000 downloads and only two sales meetings, Jason's take is blunt: you're doing everything wrong. He breaks down why most B2B podcasts become expensive therapy sessions and how to fix it.
The 3x10 Rule: How to Increase B2B Pipeline by 32% With Small Changes
Dev Basu, CEO of Powered by Search, explains how getting 10% more traffic, reducing CAC by 10%, and increasing ACV by 10% compounds to roughly 32% more pipeline — guaranteed in 90 days.
How B2B Marketing Built a Proprietary Data Product AI Can't Replicate
David Rowlands, Head of Product at B2B Marketing and Propolis, explains how a traditional magazine transformed into a community-led subscription model — and why proprietary data combined with genuine community is the moat AI can't cross.
Why "50 Pieces From One Episode" Is Destroying Your Content Strategy
Just because you can create 50 things from one piece of content doesn't mean you should. Jason breaks down why most B2B teams get content atomisation completely wrong — and how to map content to the buyer journey instead.
3 Reasons Your B2B Marketing Is Stuck on Zero (And How to Fix It)
If 'becoming a media company' feels like a vague buzzphrase inside your organisation, this episode gives you the real definition — and the three structural problems that keep most B2B companies stuck in campaign mode forever.
Why Your Cold Outbound Is Failing (And How Owned Media Fixes It)
AI has flooded inboxes, trust is at an all-time low, and 'Can I grab 15 minutes?' reads as extractive instead of helpful. Jason explains how owned media transforms cold outreach into contextual, value-first conversations that actually get responses.
Why 90% of B2B Brands Are Wasting Money on Rented Audiences (And What Works Instead)
Sean Blanda, former VP of Content at Crossbeam and founder of Gate Check Studios, on why the SEO era is ending, what the slop wars mean for B2B marketers, and how to build audiences you actually own.
The Ex-NYT Editor Who Knows Exactly What AI Cannot Replicate in Your Content
Melanie Deziel, the first-ever editor of branded content at The New York Times, on what makes content truly defensible in the age of AI — and why the more human your content is, the safer it is from commoditisation.
Why Doing Less Made This Solo Marketer More Effective (Against All Odds)
Charlie Riley, Head of Marketing at OneScreen.ai, explains why 'use AI to do more' might be the worst advice B2B marketers are getting right now — and how being a team of one forces you to make better strategic choices.
Why Your B2B Positioning Is Invisible (And How to Fix It Before AI Makes It Worse)
Christian Klepp, co-founder of EINBLICK Consulting, on why vanilla positioning is collapsing under AI pressure and how to build differentiation that actually holds up when buyers use AI-assisted tools to compare you with everyone else.
Why Your B2B Messaging Is Too Simple (And How to Fix It)
Diane Wiredu, messaging strategist at Lion Words, explains why 'simplify your messaging' advice is being misapplied in B2B — and how the clarity vs. simplicity trap is turning strong products invisible.
How AI Is Exposing the B2B Brands With Nothing Real to Say
Recorded live at SaaStock, Jason and repeat guest Danielle Parker ask whether we're living through an AI hype bubble — and what it means for B2B marketers, content engines, and your career.
The 6-Step Framework That Turns Podcasts Into Pipeline
Most B2B podcasts fail because they skip strategy and jump straight to recording. Jason breaks down B2B Better's Podcast to Pipeline Framework — a six-step system designed to turn a podcast into a revenue-generating GTM asset.
How to Book Dream Podcast Guests (Even With Zero Audience)
Jason shares his full playbook for finding and booking ideal podcast guests — without turning the interview into a thinly veiled sales pitch. Including where to find guests, how to prospect, and the two-message outreach sequence that gets 60-70% response rates.
How AlleyOop Grew From 25K to 1.2M LinkedIn Followers in 4 Years
Gabe Lullo, CEO of AlleyOop, explains how his sales development agency scaled from 25,000 to over 1.2 million LinkedIn followers by empowering employees to build personal brands — and tying content performance directly to commission.
Why 99% of Service Businesses Are Leaving Millions on the Table
Jonathan Stark, author of Hourly Billing Is Nuts, explains why charging by the hour traps experts in low-profit margins — and how daily publishing changed everything for his business.
Why 100K Views Got Zero Leads (LinkedIn's Dirty Secret)
Dmitry Shamis, former HubSpot creative leader and founder of OhSnap!, gets brutally honest about channels, AI, and why stop chasing impressions is the best advice most B2B marketers aren't taking.
Ex-Gartner Analyst: Why 95% of Cybersecurity Marketing Fails
Jeffrey Wheatman, SVP of Cyber Risk Strategy at Black Kite, on how to lead with problems not products — and why the cybersecurity industry desperately needs more collaboration, not more vendor content.
£5M Pipeline, Zero Cold Calls: The Super Connector Method Revealed
Mike Adams, founder of Intro Stars, on why the future of B2B isn't more automation — it's better relationships. How warm introductions beat cold outreach, and how to build a referral programme that generates serious pipeline without feeling sleazy.
Introducing Pipe Dream
Pipe Dream is the podcast for B2B marketers, founders, and GTM leaders navigating the post-AI marketing landscape. Because helpful content is dead. Long live whatever comes next.
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Strategy, frameworks, and sharp takes from the team running B2B content programmes every day. Published when we have something worth saying.
Latest from the blog
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95% of B2B Brands Are Misusing This Podcast Guest Strategy
How to Script Your B2B Podcast So Every Episode Produces Viral Clips