4 Podcast Segments 99% of B2B Brands Are Sleeping On (Fix This)
Most B2B podcasts are quietly failing their businesses. Jason breaks down four powerful segment types that the vast majority of companies are completely ignoring — and how they move prospects across every stage of the buyer journey.
Most B2B podcasts are quietly failing their businesses — and the owners don’t even know it. If your show is only driving downloads and impressions, you’re leaving pipeline, revenue, and serious commercial momentum on the table.
Jason breaks down four powerful podcast segment types that the vast majority of B2B companies are completely ignoring. Whether your show runs fortnightly or monthly, these segments are designed to stretch your content further, fill your feed more consistently, and move prospects through every stage of the buyer journey — from totally unaware all the way through to product aware.
Jason explains how to think like a media company, why the standard guest interview format is holding your show back, and how a few simple structural additions can transform your podcast into a genuine revenue engine.
Key Takeaways
- How to use a Recap Segment to share your point of view without overshadowing your guest.
- Why the Hidden Segment helps you publish more frequently without recording extra episodes.
- How to use a Trending News Segment to tag companies and individuals and dramatically increase content visibility.
- Why a Company Updates segment is one of the most underrated tools for bottom-of-funnel nurture.
- How to map your podcast content across all four stages of buyer awareness.
- Why thinking like a media company is no longer optional for B2B brands serious about owned media.
Chapter Markers
- 00:00 Intro
- 01:00 Why Most B2B Podcasts Get Stuck at Top-of-Funnel
- 02:00 Using Segments to Drive Mid and Bottom-of-Funnel Results
- 02:45 Segment 1: The Recap Segment
- 04:00 Segment 2: The Hidden Segment
- 06:00 Segment 3: The Trending News Segment
- 07:45 Segment 4: Company Updates
