Podcast Agency Retainer vs Project: How to Choose
Podcast agency retainer vs project: how to choose, what a retainer should include, how long a first contract should run, and what drives the cost either way.
What Subway's CMO Gets Right About Positioning Between Competitors
Subway's new CMO is carving space between rivals rather than chasing a single message. B2B marketers with a thought leadership podcast face the same choice.
Branded Podcast vs Podcast Advertising for B2B
Branded podcast vs podcast advertising for B2B: what each buys you, what drives the cost, how the measurement differs, and which builds durable demand.
Podcast Freelancer vs Agency: How to Choose in B2B
A direct comparison of hiring a podcast freelancer vs agency for a B2B show: what each covers, where freelancers break, and which setup fits your programme.
B2B Podcast vs YouTube Channel: How to Choose
A podcast builds trust with buyers who already know you. YouTube finds new ones. How to choose between them, and when a video podcast covers both.
More articles
September 2026
Podcast Agency Retainer vs Project: How to Choose
Podcast agency retainer vs project: how to choose, what a retainer should include, how long a first contract should run, and what drives the cost either way.
What Subway's CMO Gets Right About Positioning Between Competitors
Subway's new CMO is carving space between rivals rather than chasing a single message. B2B marketers with a thought leadership podcast face the same choice.
Branded Podcast vs Podcast Advertising for B2B
Branded podcast vs podcast advertising for B2B: what each buys you, what drives the cost, how the measurement differs, and which builds durable demand.
Podcast Freelancer vs Agency: How to Choose in B2B
A direct comparison of hiring a podcast freelancer vs agency for a B2B show: what each covers, where freelancers break, and which setup fits your programme.
August 2026
What Is a Podcast Strategy Workshop?
A podcast strategy workshop is a facilitated session that turns a vague show idea into a show concept, host, format and distribution plan you can commit budget to.
Podcast Compliance and Approvals in Regulated Industries
How regulated companies run a podcast without stalling in legal review: approval routes, pre-cleared topics, guest paperwork, and what you cannot say on air.
Who Should Own a B2B Podcast Internally?
A decision guide to who should own a B2B podcast internally: marketing vs sales, how much time it takes, and how to survive the owner leaving.
How Long Before a B2B Podcast Shows Results?
A month-by-month view of how long a B2B podcast takes to show results, which early signals predict pipeline, and when to stop and rethink the show.
July 2026
YouTube Shorts Gets Custom Thumbnails: What It Means for B2B
YouTube now lets creators set custom thumbnails on Shorts. For B2B teams clipping podcast content, that's a real distribution lever, not a cosmetic tweak.
AI Search Doesn't Rank Keywords, It Ranks Reputation
AI search engines cite brands, not keywords. Podcasting is the fastest way to build the authority AI models pull from.
The Video Threshold: When Podcast Video Actually Pays Off
Video podcasting isn't free. Here's how to calculate the "video threshold", the point where visibility on YouTube and Spotify starts funding itself.
What Acorns' CMO Gets Right About Trust in B2B Marketing
Acorns' CMO stopped optimising for urgency and started building for optimism instead. Here's why that shift matters for B2B thought leadership.
June 2026
Why Challenger B2B Brands Win by Doing Less, Not More
Dan Eisenberg's advice for challenger brands reveals a principle B2B marketers consistently ignore: fewer, sharper bets beat broad activity every time.
Why AI Slop Is a Trust Problem for B2B Thought Leaders
Campaign's new report on trust in the AI era has a direct implication for B2B marketers running thought leadership programmes.
Vibe-Led Content Is Old Strategy With a New Name. Use It.
The 'vibe-led content' trend is repackaged positioning strategy. Here's why that's good news for B2B podcast programmes chasing executive buy-in.
CMOs Are Choosing Internal Politics Over Brand Building
A new study shows CMOs prioritising organisational influence over long-term brand growth. Here is what that means for B2B thought leadership.
March 2026
Why Your CEO's LinkedIn Posts Beat Your Entire Marketing Budget
Sonia Baschez on why the founder's voice is your most cost-effective marketing channel, extracted in 20 minutes a fortnight.
95% of B2B Brands Are Misusing This Podcast Guest Strategy
Jason breaks down 'Trojan Horsing': inviting prospective clients onto your podcast, and the value-first framework that makes it work.
How to Script Your B2B Podcast So Every Episode Produces Viral Clips
Short-form video is quietly deciding which B2B podcasts grow. Jason on engineering clips from the scripting phase, not hoping AI finds them.
Stop Chasing Downloads: Why Niche B2B Podcasts Win More Deals
A hundred highly targeted listeners can outperform a million passive ones. The most specialised B2B brands aren't too niche for podcasting.
February 2026
How This B2B Misfit Built a 13-Year Community With Zero Ad Spend
Most people want a community. Mark Masters actually built one: 13 years, one Thursday newsletter, zero ad spend.
Why B2B Marketing Still Fails at Trust (And How to Fix It)
Joel Harrison, 23 years building B2B media empires, on what it actually takes to communicate with authority in an AI-saturated world.
What B2B Marketers Get Wrong About Emotion (A B2C Insider Explains)
If you think B2B buying is purely rational, this is your wake-up call. Richard Dedor on what B2B can steal from the B2C playbook.
The Attribution Problem Every B2B Marketer Has But Won't Admit
Your CFO asks if the thought leadership campaign is driving revenue, and you've got nothing to say. Ross Breckenridge has the fix.
January 2026
Why Your B2B Messaging Is Too Simple (And How to Fix It)
Diane Wiredu on why 'simplify your messaging' advice is misapplied in B2B, turning strong products invisible.
How AI Is Exposing the B2B Brands With Nothing Real to Say
Recorded live at SaaStock: are we living through an AI hype bubble, and what does it mean for B2B marketers and your career.
The 6-Step Framework That Turns Podcasts Into Pipeline
Most B2B podcasts fail because they skip strategy and jump straight to recording. Jason breaks down the Podcast to Pipeline Framework.
How to Book Dream Podcast Guests (Even With Zero Audience)
Jason's full playbook for booking dream podcast guests: where to find them, how to prospect, and the two-message sequence that gets 60-70% replies.