B2B Better was founded by Jason Bradwell in 2023, but the thinking behind it started a decade earlier.
For ten years, Jason worked inside large B2B service businesses. The problems were consistent across all of them: long sales cycles, complex buying committees, and offerings that looked, on the surface, identical to the competition. The only real differentiator was the people and their point of view. Almost no one was doing enough to surface either.
Working in lean marketing teams with large commercial targets, Jason had to find a way to turn that differentiator into pipeline. The answer was a systematic approach to thought leadership: positioning the right people, building an audience around their expertise, and connecting that audience directly to sales outcomes.
It worked. So in January 2023, he built an agency around it.
Today, B2B Better operates across three countries with a team of ten. The problem we're solving hasn't changed, it's just more urgent.
