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Turn Your Podcast into Pipeline.
Selling services is HARD. You need content that helps you stand out in a market that is flooded with competitors.
We create video podcasts that engage buyers at every stage of the funnel.
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Some of the awesome podcasts we produce...
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Get You Noticed.
When you sell services, you sell a commodity. And that means you are drowning in competition.
Why would a customer choose you over the other hundred suppliers that do the same thing - and probably cheaper?
Well, you have something they don't. Something that no-one can emulate or take away from you; and gives you pricing power in a market where everyone else is stuck in a race to the bottom.
And that's a team of people with a unique perspective on how to solve their specific problems.
But sharing this point-of-view consistently, across channels, and in a way that resonates is something that 99.9% of service providers fail to achieve.
That's why we exist.
We work with B2B service providers to develop, produce and distribute branded video podcasts that build brand affinity and generate long-term, qualified pipeline.
Think of us like a VP of Marketing that exists solely to extract your story and share it with the world.
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Packages
MVP (Minimum Viable Podcast)
Sometimes you need some quick wins to build the business case for larger investment. Our MVP Package gives you everything you need to develop, launch and distribute a 6-episode first season of your brand-owned podcast. Includes:
- Strategy Workshop and Show Blueprint
- Host Training and Equipment Set-Up
- Guest Booking and Script Development
- Full-Length Episode Production*
- Keyword Optimised Show Notes*
- Video Social Clips and Static Image*
- Guest Promotion Pack*
Prices start from £2,500 per month.
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Standard Package
Here we start to ramp up the number of assets you'll have to distribute across your sales and marketing channels. Includes everything from the MVP Package, plus:
- (NEW) We'll interview your CEO and produce 3-month's worth of social media content for their LinkedIn profile
- 'Bite-Size' YouTube Videos
- LinkedIn Carousels
- Deep-Dive Recap Blog Posts
- Transcriptions
- Guest Promotion Pack
Prices start from £3,495 per month.
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Premium Package
This is for the brands that want to fully maximise the potential of their podcast across every stage of the funnel. Includes everything from the Standard Package, plus:
- Podcast Prospecting Email Sequences
- Podcast PR and Partnerships
- Trade Show Podcast Production
- Podcast Microsite
- Community Management
- Ad Platform Management
Prices start from £4,495 per month.
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Extra Bits
In addition to the services above, we can provide the following:
- Live Production Support. Forget the headache of booking an external studio - we'll bring cameras, microphones, lights and a crew to your offices for each recording.
- 'Enhanced' Social Clip Production. We'll give each social media clip the star treatment, adding extra b-roll, music beds and animations to match the content.
- Event Support. Hosting your own event? Turn it into a back-to-back podcast recording! We'll help you prepare the content agenda, manage all the live recording logistics, and cut the content on-demand.
Prices on request.
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How We Work
Month 1 - Development
We learn about your business through workshops and stakeholder interviews, research your buyers and get to grips with the competitive landscape. We then propose the concept of the show in our 'Blueprint' along with a roadmap of episodes and full-funnel content plan.
Month 2 - Production
Once everything is approved, we create the necessary branded assets and begin booking guests that fit your target ICP to record the first three episodes. Once they're recorded we develop the audio style of the podcast, cut together the trailer, and prepare to launch across all channels.
Month 3 - Distribution
Running a sprint-based process, we record, package and release new episodes on a fortnightly cadence. Our goal is to move fast and optimise often. Every two weeks we sit down with you to identify what’s working (and what isn’t!) so we can iteratively improve every part of the strategy - from production to distribution.
...and beyond
If required, we can work towards offloading the production of the podcast to be managed in-house by providing your internal team members with the necessary training and equipment.
We'll pitch you a show concept - for free.
You've thought about starting a podcast but don't know how yours will stand out from all the others.
Let us pitch you some ideas.
Fill out a short questionnaire and we'll come back in 48 hours with a bespoke One-Sheet - exactly what TV producers create when pitching a show to a network.
What Others Say
I believe B2B Better is completely reinventing marketing and communications frameworks.
B2B Better helped position us as an attractive investment target that led to a $120m+ exit.
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