Build a show that fuels brand, pipeline, and partnerships—not just downloads.

Whether you’re launching from scratch or relaunching something stale, this workshop will help you turn your podcast into a high-impact business tool.

This isn’t about figuring out what camera to buy or how to edit a video. It’s about building a podcast that aligns with your goals—brand, pipeline, ABM, recruitment, even funding.

We’ve helped teams at BCG, Publicis, and Informa design shows that do more than fill a content calendar. They drive results.

In just 60 minutes, we’ll help your team:

Clarify your podcast’s business purpose

Identify and prioritise your target audience

Design a content format that maps to your buyer journey

Outline a system for repurposing content across channels

Avoid common traps that kill traction before you hit record

This workshop is built for B2B marketing leaders exploring podcasting for brand or demand, founders who want to stand out in crowded markets, or in-house teams who need clarity before investing in production

You don’t need to have anything live. Just bring the ambition.