Want to Create a Podcast That Generates Revenue?
If you're ready to commit a minimum of $4,000 per month for a minimum of 6 months and want to use a podcast to generate qualified sales pipeline - we can help.
During this free consultation, we'll talk about what you need to develop, launch and run a branded B2B podcast that delivers actual business results. Here's what we'll work on:
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Get a free consultation
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How We Work
Month 1 - Development
We learn about your business through workshops and stakeholder interviews, research your buyers and get to grips with the competitive landscape. We then propose the concept of the show in our 'Blueprint' along with a roadmap of episodes and full-funnel content plan.
Month 2 - Production
Once everything is approved, we create the necessary branded assets and begin booking guests that fit your target ICP to record the first three episodes. Once they're recorded we develop the audio style of the podcast, cut together the trailer, and prepare to launch across all channels.
Month 3 - Distribution
Running a sprint-based process, we record, package and release new episodes on a fortnightly cadence. Our goal is to move fast and optimise often. Every two weeks we sit down with you to identify what’s working (and what isn’t!) so we can iteratively improve every part of the strategy - from production to distribution.
...and beyond
If required, we can work towards offloading the production of the podcast to be managed in-house by providing your internal team members with the necessary training and equipment.
Packages
MVP (Minimum Viable Podcast)
Sometimes you need some quick wins to build the business case for larger investment. Our MVP Package gives you everything you need to develop, launch and distribute a 6-episode first season of your brand-owned podcast. Includes:
- Strategy Workshop and Show Blueprint
- Host Training and Equipment Set-Up
- Guest Booking and Script Development
- Full-Length Episode Production*
- Keyword Optimised Show Notes*
- Video Social Clips and Static Image*
- Guest Promotion Pack*
Prices start from £2,500 per month.
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Standard Package
Here we start to ramp up the number of assets you'll have to distribute across your sales and marketing channels. Includes everything from the MVP Package, plus:
- (NEW) We'll interview your CEO and produce 3-month's worth of social media content for their LinkedIn profile
- 'Bite-Size' YouTube Videos
- LinkedIn Carousels
- Deep-Dive Recap Blog Posts
- Transcriptions
- Guest Promotion Pack
Prices start from £3,495 per month.
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Premium Package
This is for the brands that want to fully maximise the potential of their podcast across every stage of the funnel. Includes everything from the Standard Package, plus:
- Podcast Prospecting Email Sequences
- Podcast PR and Partnerships
- Trade Show Podcast Production
- Podcast Microsite
- Community Management
- Ad Platform Management
Prices start from £4,495 per month.
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Extra Bits
In addition to the services above, we can provide the following:
- Live Production Support. Forget the headache of booking an external studio - we'll bring cameras, microphones, lights and a crew to your offices for each recording.
- 'Enhanced' Social Clip Production. We'll give each social media clip the star treatment, adding extra b-roll, music beds and animations to match the content.
- Event Support. Hosting your own event? Turn it into a back-to-back podcast recording! We'll help you prepare the content agenda, manage all the live recording logistics, and cut the content on-demand.
Prices on request.
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What Others Say
I believe B2B Better is completely reinventing marketing and communications frameworks.
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B2B Better helped position us as an attractive investment target that led to a $120m+ exit.
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