Data in Biotech

Overview

In today’s competitive market, creating impactful content is essential for brand visibility. When CorrDyn, a generalist data science services agency in North America, sought to establish itself as a leader in the biotechnology sector, they turned to podcasting. Here’s how B2B Better helped CorrDyn achieve remarkable results with their podcast, Data in Biotech.

CorrDyn faced the challenge of breaking into the biotechnology space, a highly specialised field where trust and expertise are paramount. Despite being a trusted name in data science, CorrDyn needed a strategy to increase brand awareness among biotech companies and demonstrate its expertise in solving industry-specific challenges. Their goal was clear: position CorrDyn as a thought leader by creating content that resonates with their target audience.

To meet this need, B2B Better collaborated with CorrDyn to develop Data in Biotech, a podcast designed to highlight how data science is driving innovation in life sciences.

Delivered

B2B Better managed the end-to-end production and strategy for Data in Biotech. Here’s what the process entailed:

1. Strategic Guest Outreach: Identifying and reaching out to thought leaders in the biotech industry ensured the podcast featured compelling and credible voices.
2. Engaging Content Creation: We developed scripts and crafted thought-provoking questions designed to elicit unique perspectives and contrarian opinions from guests, ensuring each episode offered real value.
3. High-Quality Production: From recording to editing, we handled every aspect of production to ensure a professional and polished final product.
4. Content Distribution: B2B Better ensured the podcast reached the right audience by distributing episodes across all major platforms and creating promotion packs for guests to amplify their reach.
5. Strategic Partnership: Acting as both an execution and strategy partner, we filled gaps in CorrDyn’s internal marketing resources, ensuring seamless collaboration.

Results

The results of Data in Biotech speak volumes about the power of podcasting as a strategic tool:

• Top Rankings: The podcast quickly ranked among the top 20 life sciences podcasts in North America and has maintained its position for over a year.
• Audience Engagement: With over 13,000 unique downloads, Data in Biotech has cultivated a dedicated and consistent audience.
• Business Impact: The podcast has directly contributed to CorrDyn’s acquisition and retention of new clients in the biotech sector, solidifying their position as a trusted leader in data science services.