Content strategy built around how B2B buyers actually buy
Most B2B content strategies are built around what's easy to produce, not what actually changes buyer behaviour. B2B Better builds strategies grounded in how your specific buyers research, evaluate, and decide — and what content will actually influence those decisions.
Book a free assessmentWhat's included
- ICP and buyer committee mapping
- Competitor content audit
- Editorial positioning and point-of-view development
- Content programme architecture (topics, formats, cadence)
- Channel strategy and distribution plan
- 90-day launch plan
- Quarterly strategic review
- Content performance framework
Frequently asked questions
- What does a content strategy engagement look like?
- We start with a discovery phase to understand your buyers, your competitive landscape, and your current content activity. We then develop an editorial positioning, programme architecture, and distribution plan. The strategy is a working document, not a one-time deliverable.
- Is strategy separate from production?
- Strategy is included in all production engagements. As a standalone service, it's designed for companies that want to define their content approach before committing to production.
- How long does a strategy engagement take?
- Typically 4–6 weeks from kick-off to a completed strategy document. The pace depends on how quickly we can run discovery sessions with your team.
- Do you help with implementation after the strategy is complete?
- Yes. Most strategy clients move into a production engagement once the strategy is in place. We can also advise and review if you're implementing with an in-house team.
Ready to get started?
Book a free assessment and we'll show you exactly how this service fits your goals.
Book a free assessment