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Thought Leadership Redefined.
Selling services is HARD. You need content that helps you stand out in a market that is flooded with competitors.
We help you do that by building video podcasts that puts your most unique asset front and centre - your point-of-view.
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Some of the awesome vodcasts we produce...
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Get You Noticed.
When you sell services, you sell a commodity. And that means you are drowning in competition.
Why would a customer choose you over the other hundred suppliers that do the same thing - and probably cheaper?
Well, you have something they don't. Something that no-one can emulate or take away from you; and gives you pricing power in a market where everyone else is stuck in a race to the bottom.
And that's a team of people with a unique perspective on how to solve their specific problems.
But sharing this point-of-view consistently, across channels, and in a way that resonates is something that 99.9% of service providers fail to achieve.
That's why we exist.
We work with B2B service providers to develop, produce and distribute branded video podcasts that build brand affinity and generate long-term, qualified pipeline.
Think of us like a VP of Marketing that exists solely to extract your story and share it with the world.
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We're a vodcast marketing agency - not a production agency.
Development
If all you need is someone to cut together some social clips - we're not for you.
Every show we work on is based on a fully-fledged, end-to-end marketing strategy that is designed to achieve the goals that matter to you - whether that's winning new business, positioning yourself in a different market, or acquiring first-party market research.
Production
We create all necessary audio, graphical and visual assets to produce a stand-out show. Using proven outreach techniques, we manage all logistics around booking guests (even from a cold start) and facilitate the recording of interviews with a dedicated producer.
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Distribution
Running a sprint-based process, we package and release new episodes on a regular cadence across the channels that matter most to your customers. Our goal is to move fast and optimise often, iteratively improving every part of the strategy.
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Coaching
Want to run operations in-house? Our team of marketing and brand specialists can serve you on a purely advisory basis, providing the guidance and know-how around taking a show from good to great.
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How We Work
Month 1 - Development
We learn about your business through workshops and stakeholder interviews, research your buyers and get to grips with the competitive landscape. We then propose the concept of the show in our 'Blueprint' along with a roadmap of episodes and full-funnel content plan.
Month 2 - Production
Once everything is approved, we create the necessary branded assets and begin booking guests that fit your target ICP to record the first three episodes. Once they're recorded we develop the audio style of the podcast, cut together the trailer, and prepare to launch across all channels.
Month 3 - Distribution
Running a sprint-based process, we record, package and release new episodes on a fortnightly cadence. Our goal is to move fast and optimise often. Every two weeks we sit down with you to identify what’s working (and what isn’t!) so we can iteratively improve every part of the strategy - from production to distribution.
...and beyond
If required, we can work towards offloading the production of the podcast to be managed in-house by providing your internal team members with the necessary training and equipment.
We'll pitch you a show concept - for free.
You've thought about starting a podcast but don't know how yours will stand out from all the others.
Let us pitch you some ideas.
Fill out a short questionnaire and we'll come back in 48 hours with a bespoke One-Sheet - exactly what TV producers create when pitching a show to a network.
What Others Say
I believe B2B Better is completely reinventing marketing and communications frameworks.
B2B Better helped position us as an attractive investment target that led to a $120m+ exit.
