Want to Create a Podcast That Generates Revenue?
If you're ready to commit a minimum of $4,000 per month for a minimum of 6 months and want to use a podcast to generate qualified sales pipeline - we can help.
During this free consultation, we'll talk about what you need to develop, launch and run a branded B2B podcast that delivers actual business results. Here's what we'll work on:
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Get a free consultation
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How We Work
Month 1 - Development
We learn about your business through workshops and stakeholder interviews, research your buyers and get to grips with the competitive landscape. We then propose the concept of the show in our 'Blueprint' along with a roadmap of episodes and full-funnel content plan.
Month 2 - Production
Once everything is approved, we create the necessary branded assets and begin booking guests that fit your target ICP to record the first three episodes. Once they're recorded we develop the audio style of the podcast, cut together the trailer, and prepare to launch across all channels.
Month 3 - Distribution
Running a sprint-based process, we record, package and release new episodes on a fortnightly cadence. Our goal is to move fast and optimise often. Every two weeks we sit down with you to identify what’s working (and what isn’t!) so we can iteratively improve every part of the strategy - from production to distribution.
...and beyond
If required, we can work towards offloading the production of the podcast to be managed in-house by providing your internal team members with the necessary training and equipment.
We're a podcast marketing agency - not a production agency.
Development
We study your business, customers and competitive landscape to develop an end-to-end podcast strategy - including premise, content plan and distribution - with the goal of driving new business.
Production
We create all necessary audio, graphical and visual assets to produce a stand-out show. Using proven outreach techniques, we manage all logistics around booking guests (even from a cold start) and facilitate the recording of interviews with a dedicated producer.
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Distribution
Running a sprint-based process, we package and release new episodes on a regular cadence across the channels that matter most to your customers. Our goal is to move fast and optimise often, iteratively improving every part of the strategy.
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Coaching
Want to run operations in-house? Our team of marketing and brand specialists can serve you on a purely advisory basis, providing the guidance and know-how around taking a show from good to great.
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What Others Say
I believe B2B Better is completely reinventing marketing and communications frameworks.
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B2B Better helped position us as an attractive investment target that led to a $120m+ exit.
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